Conference Proceedings

2007 Social Psychology Section Annual Conference

Conference Venue: Department of Psychology, University of Kent
Social Psychology Section

From: 09 May 2007
To: 09 Jul 2007

 
Peer-Reviewed

“How Much Do You Like Your Name?” An Implicit Measure of Global Self-Esteem

Jochen E. Gebauer (1), Michael Riketta (2), Philip Broemer (3), & Gregory R. Maio (1)
(1) Cardiff University, (2) Aston University & (3) University of TŸbingen


In three studies, we set out to validate a novel implicit measure of global self-esteem. The measure is based on the mere-ownership effect and simply requires participants to rate how much they like their name. Name-liking correlated positively with explicit measures of self-esteem, other implicit measures of self-esteem, subjective well-being, and self-deceptive enhancement, and was unrelated to impression management. Test-retest reliability was high (r = .76). Furthermore, the relation between name-liking and explicit measures of self-esteem was moderated by response latencies for the explicit measure. Moreover, whereas conventional implicit measures assess only specific facets of self-esteem, our data suggest that name-liking refers to self-esteem more globally